Arista Honeycraft

class project

BACKGROUND
Based off of the Greek God Aristaeus, Arista Honeycraft believes in creating pure, high quality honey products. Using sustainable practices, Arista Honeycraft is committed to crafting exceptional products of unparalleled quality.

STRATEGY
For this project, I designed a brand identity that reflects the values of Arista Honeycraft. Using a bold color palette of black, yellow, and orange, the design evokes both strength and warmth. The heavy, strong logo reinforces the brand’s commitment to excellence and authenticity, while the vibrant colors highlight the natural, pure essence of their honey.